While scrolling through a post on their blog, a banner slid in from the bottom of the page with a call-to-action to subscribe to their blog. Wikipedia A Call to action is an invitation for a user to take some desired action. Wikipedia A call to action is an invitation for a user to take some desired action. CTA stands for call-to-action, and it's the part of a webpage, advertisement, or piece of content that encourages the audience to do something.
As an added bonus, there's an adorable, pop-up call-to-action on the right-hand side of the screen prompting users to leave a message if they'd like. Call to action is a marketing term for any design to prompt an immediate response or encourage an immediate sale.
What is an example of call to action?
The Dropbox logo is also the same bright blue as the CTA, and viewers make the connection or association, correctly interpreting the CTA as finding a Dropbox plan specifically. As the video loops in the background of the homepage, Stitch Fix’s CTA invites viewers in to “Take Your Style Quiz. So grab a coffee, a pen and paper, and get ready for the deluge of conversions you’re about to experience. The Slack website is well-organized, showcasing the skill it wants customers to achieve by using its platform.
For example, on the Activism page, Patagonia highlights its own efforts to protect the environment and prompts visitors to “Act Now as a CTA, inspiring them to get involved.