Given the growth of technology, digital marketing has become an essential piece of a modern marketing and public relations strategy, eclipsing traditional marketing. It allows you to refine your target market, reducing waste and you only pay after the target market interacts with the ad. Digital marketing is a fraction of the cost and can be done from anywhere in the world. Can digital marketing replace traditional marketing? Well, the answer is a resounding yes.
While traditional marketing has its advantages, it's not as flexible as digital. Knowing when and how to use each type is the key to the success of any business. Digital marketing offers a range of solutions that can be made available to startups and small businesses. Traditional marketing isn't dead, but because of the expense, and because certain types of traditional marketing are no longer as effective as before, business leaders may focus more on digital marketing when planning their promotional strategies.
By using the digital advertising methods at your disposal, you are not limited to geographical boundaries. It's impossible to predict what the future holds hundreds of years from now, but in the near future traditional marketing still has a place for certain businesses and in certain places. Cold calling and the use of spam are two traditional marketing techniques that could damage your brand image. From creating an online legal will to online substance abuse counseling, there are many companies that have shifted their services to the digital space.