Are you a digital marketing agency looking for your first customers? You're not alone. Many digital marketing agencies struggle to find their first clients. But don't worry, there are plenty of ways to get your foot in the door. Cold emailing, attending networking events, using directories, and leveraging social media are all great ways to find potential customers.
Cold emailing is one of the easiest and most effective ways to get your first customers. It's relatively easy to find the email addresses of potential customers, and you can reach a large volume of people quickly. For example, one B2B company used a cold email template that led to more than 16 new customers. Networking events are also a great way to find customers.
You can attend events in your local area and meet potential customers face-to-face. Directories such as YellowPages, Yelp, DMOZ, Manta, WhitePages and many others are also great places to find customers. These directories allow you to filter companies by geographical location, type of business and niche. Most of these directories will also give you access to contacts such as an email address and phone number.Social media is another great way to find customers.
You can reach people directly and access detailed segmentation. In the past, it was difficult to extract leads from social media, but modern lead generation tools make it possible. You can use open directories, social media, website extraction and lead databases, and tools to find highly targeted rich leads and start personalized email campaigns.Bloom saw a 192% year-on-year increase in organic traffic and 253% in organic conversions by using these strategies. Priscilla Tan writes blog posts and e-books for B2B SaaS companies that want to teach their readers how to be better marketers.Each networking event is configured differently.
Some are more regulated than others. During the moments of open networking and conviviality is when the magic usually happens.You can also create a name for yourself within forums or groups as the useful digital marketer who can act as your ongoing promotion strategy. Target posts and blogs that are read by the companies you're targeting, not other digital marketers.You can also track your progress with detailed (and automated) marketing reports to maximize your agency's profits while keeping customers happy with seamless marketing reports.The best part is that you can use information from your previous Google searches to target people looking for a digital marketing agency.Social media is the cornerstone of many digital marketing strategies, but most brands fall short on the “social aspect”. The goal is to create new relationships with potential customers while demonstrating that your digital marketing agency has the knowledge necessary to increase their online presence.Include your agency among industry leaders, promote your work, create original content, find new team members and keep up to date with digital marketing events.It took me about a year working in digital marketing before I felt confident enough to attend in-person networking events and talk to potential customers about the value I could bring to their business.Of course, the best digital marketers have at least some hands-on experience in all the different areas of marketing, but in the beginning it's better to start by being exceptional in some areas than being mediocre in all of them.