Request referrals %26 get close to lost customers again. Invest time in SEO and social media management to increase your visibility. You can start using LinkedIn to find new clients for your digital marketing agency, even if you have relatively few connections. Establish your expertise by offering educational content and articles on intellectual leadership, as well as connecting and starting conversations with potential customers.
Partnerships are a great way to win new customers. As a marketing or advertising agency, you can partner with non-competing companies and organizations that complement your business and whose target audiences are similar to your own. Most entrepreneurs thoughtfully turn to paid advertising when trying to get their first customers. But in reality, there are a variety of ways you can gain initial traction, such as leveraging other people's audiences, using online communities, targeting the right social networks, and more.
One of the best ways to get new customers is to interact with them when and where they need it most. When they are at the beginning of the buying cycle, potential customers tend to seek education above anything else. There are many different solutions on how to find customers for digital marketing or sales needs, but let's stick to the most popular and effective ones. Get the latest research, knowledge, tools and resources that make it easy to run a digital agency, right in your inbox.
The key is a varied marketing strategy that combines its basic element of digital marketing with old-fashioned methods. Some agencies conduct workshops that introduce potential customers to the solutions they offer or that cover the fundamentals of a particular marketing tactic. Too many marketing executives mistakenly believe that getting new clients for their agency is relatively easy. Social media is the cornerstone of many digital marketing strategies, but most brands fall short on the “social aspect”.
Be useful, pleasant, and approachable, and those new connections will think of you when they need a digital marketing agency. And if you can establish your agency as a source of authority in digital marketing, it could also be the place where you attract new customers. Sometimes the struggle in a marketing agency isn't about figuring out what they can do to attract new customers, it's about figuring out what they should do. So blogging can be one of the best answers if you're wondering how to find digital marketing clients for your agency.
Target posts and blogs that are read by the companies you are targeting, not other digital marketers. However, as with most B2B industries, LinkedIn is the best place to find leads for digital marketing agencies. The goal is to create new relationships with potential customers while demonstrating that your digital marketing agency has the necessary knowledge to boost your online presence. Include your agency among industry leaders, promote your work, create original content, find new team members, and keep up to date with digital marketing events.