Choosing the Right Digital Marketing Channel for Your Business

Learn how to choose the right digital channel for your business with this comprehensive guide.

Choosing the Right Digital Marketing Channel for Your Business

Content creation, web design and development, and marketing strategy are all important components of a successful digital marketing campaign. But how do you decide which digital channels are best for your business? It's important to consider your budget for paid advertising, overall costs for each digital marketing channel (for comparison), and the goals you have set for your business. LinkedIn is a great choice for B2B companies looking to generate leads and find the right talent. Make sure to keep a close eye on your personal LinkedIn profile, as it will be the first thing potential customers see.

Your website is an essential part of your digital marketing strategy. It is the most recognizable digital point of contact, and it's important to increase its visibility through both organic search and social media. With more than 100 billion Google searches every month, search engine optimization (SEO) can help you rank your site in the top search results and attract potential customers. Organic search is an effective long-term marketing strategy, as long as you rank for relevant keywords. Display advertising is the use of visual content, such as videos and images, for marketing on display networks.

There are three main display networks: Google Display Network, Facebook Audience Network, and Twitter Audience Platform. Each has a wide audience, so it's important to choose the one that best fits your company's needs. Your goals have an important say in the choice of digital marketing channels. You must identify the needs of your company and plan long-term and short-term objectives. For example, if your long-term goal is to increase revenues by 20% in two years, then you should have short-term goals such as generating 400 sales qualified leads within the first six months or increasing website traffic by 70% in eight months. AdWords is a better option for short-term lead generation than SEO because optimizing for organic search takes longer.

Your budget also plays an important role in choosing the right marketing channels. Each channel will need some investment, whether paid or organic. Organic traction isn't free; you'll need to pay someone to manage these activities. This data should never be excluded from marketing estimates. When deciding which digital marketing channels are best for your business, consider what quality traffic you need to your website, how many members you want to add to your email distribution list, or if you want to increase online sales by 25%.

Defining your business model and overall objectives is crucial. Develop a SMART action plan based on your three main objectives that will ensure the success of your business. This plan can include traditional PR and digital PR techniques (link building, content marketing, influencer outreach, and social media) to build brand awareness while creating a positive message to help engage the most relevant audiences. When you choose to create an inbound marketing strategy, blogging should be at the top of your list. It's also important to be aware of trendy digital marketing platforms that are unlikely to get blocked. At this point, you'll need to make a logical decision based on what could be a good digital marketing channel for your business. Once implemented, digital channels must be monitored, analyzed and adjusted to ensure that they meet established objectives.

If you decide to delegate some of your online marketing tasks to an agency, it's helpful to know the approximate costs involved so you can plan accordingly. Most of the time local businesses without exposure to digital marketing make wrong choices when it comes to digital marketing channels. If you're familiar with digital marketing channels, you'll know there are a lot of them out there. Observing them will help you choose the right one for your organization.

Including the right video content in your digital marketing strategy will allow you to quickly convert viewers into customers. Based on your digital marketing performance, you can develop future strategies to convert potential customers into loyal customers. Having worked with these teams in the past, they were able to leverage their knowledge of the digital marketing industry to identify the most effective ways for SMEs to maximize their return on advertising investment and ultimately grow their brand.