The salary of a digital marketer is relatively higher than the salaries of other specialists in this industry. If you're pursuing a career in digital marketing, you'll want to know what kind of salary you can earn. To help you, we've put together the ultimate digital marketing salary guide. Here you will find all the latest salary data based on years of experience, geographical location and a variety of jobs within the digital marketing field.
Digital marketing involves promoting your company's products or services through online channels, such as social media, paid search, organic search, email, and others. It's an ever-evolving field, especially when it comes to social media, where new platforms seem to emerge like mushrooms after a storm with surprising regularity and digital marketers need to be aware of the latest trends to succeed. If you're looking for a career in digital marketing, chances are you'll end up on one of these two paths. Most digital marketers are specialists (with a lot of experience in one or two channels) or generalists who are skilled and know most or all of the media.
The most in-demand digital marketers are those with a “t” shaped skill set, which means they are highly competent in a particular channel, but have reasonable experience with others. While it's a little more challenging in some respects, others start out as in-house digital marketers. If you choose this path, you may need to rely more on self-taught knowledge, as you may be part of a smaller team that can't afford to hire a vendor and need to manage all digital marketing activities in-house. So how much can you expect to earn as a digital marketer? Keep reading to find out.
Digital marketers are in high demand, and their salaries often reflect this. As with any job, several factors influence how much you can expect to earn, regardless of your experience. Company size, geographical location and industry play a role in your total participation. That said, we've collected salary data for various roles, from entry level to director level, which you can use as benchmarks for what to expect.
As you've seen, salaries for digital marketing positions vary greatly depending on seniority. In addition, company size, industry, geographical location and other factors also greatly influence compensation. However, if you look at average digital marketing salaries that take all of these factors into account, you can still expect to earn a decent salary, no matter what level you're at. This is the experts' view of the “average digital marketing salary” in the United States.
These numbers are for the United States as a whole. But the cost of living and the concentration of talent, in certain geographical areas, also affect digital marketing salaries. Let's take a look at a few different regions of the U.S. UU.
See How Location Influences Compensation. Although the numbers vary, if you're looking for a career in digital marketing, make sure you do your research before talking about salaries. This way, you'll be well-equipped to claim compensation commensurate with your experience and geographical location. As with digital marketing salaries, individual compensation depends on a multitude of factors.
But these numbers will at least give you an idea of what to expect if you decide to pursue a career in a specialized digital marketing category. If you're looking for a highly sought-after job that offers a highly livable range of salaries, digital marketing is an excellent career path. It's a constantly changing role that requires an analytical and creative mindset. Are you interested in pursuing digital marketing? Why don't you try our free 5-day short course?.
This course will cover the basics of digital marketing, so you can see if it's the right field for you. Get a practical introduction to digital marketing with a free, self-paced short course consisting of five short tutorials. Take part in one of our FREE live online digital marketing events with industry experts. Talk to a program advisor to discuss career change and find out how you could become a digital marketer ready to work from scratch in 4 to 7 months, all backed by CareerFoundry's Employment Guarantee.
CareerFoundry is an online school for people looking to change to a rewarding career in technology. Select a program, connect with an expert mentor and tutor, and become a designer, developer or analyst ready to work from scratch, or we'll give you your money back. There is an increase in demand for all types of work related to digital marketing and it is expected to continue in the coming years. Your potential earnings as a digital marketer will depend on a number of factors, including your location, the size of the company you work for, your seniority level and your years of experience.
Salespeople who have a wide range of skills and work in “manager positions” are paid more than specialists. In addition, digital marketers, who have the qualifications and experience to combine traditional marketing with online marketing, can participate in decision-making boards and achieve a higher salary. Once you have a few years of experience under your belt, you'll be better positioned for mid-level marketing positions, such as a digital marketing manager. As a digital marketer, you also have other options that can earn you a higher salary.
You can gain basic knowledge through courses that teach you what every digital marketer needs to know. Salespeople who can run profitable campaigns and provide real monetary value to a business will also receive greater compensation than salespeople who only perform typical tasks. In addition to the aforementioned careers, there are other digital marketing job profiles that specialize in specific domains. For example, a digital marketer who leads a team is paid more than a specialist who works alone.
The global economy moves online and companies will have a greater need for digital marketing professionals. According to studies, skills that can positively influence salary are social media marketing, SEM, and email marketing. . .