PowrLine was built by roofers, for roofers, and is pre-loaded with everything you need to start selling more roofs today. Even in the age of digital technology, people listen to what others have to say about your services. LinkedIn is a not only good place to establish yourself as an expert and company owner, but also to generate some leads for your roofing company. Use keywords like, “Los Angeles roofing, or “protecting roof from the sun in LA to pull in local customers completing Google searches.
In the fall, you may want to show a photo of snow damage to a roof, for example, to entice people to prepare for the upcoming season by hiring your roofing company. Roofing Appointments
How can I promote my roofing business?
Your business should claim a Facebook Business Page, which you’ll also need if you want to run paid advertisements. These activities can range from email marketing to local SEO strategies, all the way to door knocking and paid ads. Suppliers like Lowe's and Home Depot have brand recognition that a lot of small roofing businesses have trouble competing with. Since roofing is a visual industry, leaflets and postcards featuring images of your previous completed projects can be a great way of grabbing your target audience’s attention.
Word-of-mouth advertising might seem out of your control, but businesses of all sizes create referral programs to encourage their customers to spread the word about the good work they do.
How do I get more roof clients?
The ads can either send the user to a landing page (a specific type of page that is solely focused on converting the visitor) or you can use ads that immediately direct the user to call you (we’ve found these don’t convert as well in the roofing market). However, since regular mail has largely been supplanted by digital, online advertising, it can be extremely effective, especially in local markets. LinkedIn has a dramatic preference for video-based content and slide-based content right now so if you can put together a 30-60 second video answering a specific question about roofing or a helpful 5-6 helpful set of slides, you’ll get a ton of organic reach and engagement and that translates into more exposure for you and your roofing business. You can also take a less direct approach by simply leaving a dangler with your contact information on the doors of homes in a neighborhood where you’ve started or recently completed a roofing job. Roofing Appointments