What are the Purposes of Marketing?

Marketing is an essential tool for any business to generate revenue. Learn about its three main purposes: persuading customers to buy your product; providing them with an easy action; and positioning your product in the market.

What are the Purposes of Marketing?

Marketing is an essential tool for any business, brand, company or organization to generate revenue. It is a strategic process that involves executing digital activities to drive traffic, qualified leads and sales. The purpose of marketing is to attract consumers to your brand through messaging and educate them about your product or service. It is also used to position your product or service in the market, create a unique shopping experience, and promote it across all media. The classic model of marketing, called the 4 Ps, consists of the product and the price, as well as the place and the promotion.

The 4 Ps cover a wide range of factors, such as public relations and advertising, pricing strategy, inventory management, and warranties. Deciding on the marketing mix helps the company clarify issues such as how customers get the product or service and how much the company can tentatively expect to earn. The three main purposes of marketing are: persuading a consumer to buy your product; providing the customer with a specific, low-risk action that is easy to take; and positioning your product or service in the market. Positioning is somewhere in between a business objective and a marketing objective, but it has implications for both the business and its marketing. The brand focuses on emotional response, images and identification with a culture built around a company, rather than specific perceptions about products or services. For example, Apple calls the company innovative, but positions iPad as the leader in the tablet market. Marketing activities are the way a company promotes that product or service to potential customers.

It includes elements such as market research, visual branding, advertising and social media engagement. Your marketing can affect the way you talk about your product, the way you present it to the market, and even the way you distribute it. Keep in mind that advertising can also be an element of marketing, but advertising and marketing are not the same thing. The goal is to find the maximum price that consumers are willing to pay for your product; if it's more than what it costs you to produce it, you're in business. The purpose of marketing should be to educate and inform your potential customers. It is also used to create a fun and unique shopping experience that's easy and enjoyable for your customers.

This is crucial to keep them coming back for more. In essence, positioning boils down to how the company wants the customer to perceive its products or services. The company must also determine its marketing mix as the primary objective of a marketing strategy.