There are several types of marketing objectives, but the four main types are the profitability objective +, the market share objective, the promotion objective, and the growth objective. Essentially, your marketing objectives are the actions that you and your marketing team take to meet your marketing objectives. Here are 10 examples of marketing objectives you can set for your next campaigns. Listen to the World's Most Downloaded B2B Sales Podcast If someone asks you to list some examples of marketing goals could you.
Not only is it up to the sales team to be more efficient or effective in their conversations, but marketing can also help shorten the sales cycle. Because modern leads get so much information before they talk to the sales department, it's the job of marketing to deliver consistent relevant messages, brands, and materials to help them progress toward making a purchase. If you're a new company or launching a new product or service, you might want to increase brand awareness to increase sales. This goal can be difficult to follow without a clear objective.
Your overall goal may be to increase sales, but your goal is to increase subscriptions over the next six months. What is the main result you are looking for? Do you want to increase sales, improve customer retention, get better quality leads? While it's common to hear these two words used interchangeably, marketing goals and marketing objectives are actually two separate things. Marketing objectives and marketing goals can be a complicated concept, since words are changed so often. But first, a little bit about the difference between marketing objectives and KPIs, and why it's a good idea to align sales and marketing teams.
Trying to create a marketing plan without any objective is like trying to prepare for a vacation without knowing the destination. On the other hand, marketing objectives have a more specific scope and should be measurable, whether through statistics, timelines, or both. Essentially, your marketing objectives should align with the overall business objectives and drive the direction of your marketing strategy. Similarly, without any marketing objective, it's impossible to optimize your plan for the best results.
Marketing objectives are actionable objectives designed to provide not only general direction, but also clear and specific actions. Most marketing objectives are based on the financial year or quarter, but they can vary depending on the objective and the amount of work required to reach the benchmark. Beyond “making more money for the company”, you can be more specific with your goals, such as launching a product in a new market. It's important to note that your goal doesn't always have to be “to become the market leader”, as it may not be realistic.
That's why it's important to work on objectives and your digital strategy at the same time, since they have to play with each other. With all that in mind, and after working with hundreds of companies over the past 10 years, we have found that the following are some of the best examples of marketing objectives that align digital strategy with the rest of the organization's objectives in a way that truly impacts the business. Therefore, a good goal of the marketing plan would be to take into account the different stages of the conversion funnel and ensure that as many users as possible convert into customers. Now that you understand what marketing objectives are and why they matter, you're ready to create your own.