It's become much more social in the marketing world these days. Excuse us while we drool a little over the amount of demographic and consumer behavior information you can gather from digital marketing analytics. We now have instant access to the answers to the many questions we ask ourselves to demonstrate the effectiveness of our campaigns. Questions like how many people actually interacted with our ad? How old are they? Where do they live? What did you do after seeing the ad? Do you like Chinese food? And so on.
Digital marketing has essentially been my life since my mid-twenties. I practically stumbled upon it, but I never looked back. As part of the 20th anniversary series of Pole Position Marketing posts, I wanted to share the top 20 reasons why I love digital marketing. Some of them are personal and others are professional, but they are all true.
This competition puts pressure on digital marketers to also be up to date with the latest technologies, so that they don't lose an advantage over the competition. It's unlikely that businesses in the modern world will ever be known without some kind of fingerprint, and their knowledge of the web and what it takes to be seen and heard is very valuable to many people. Digital marketing encompasses even more functions and skills than marketing ever before, and it's this flexible and versatile nature of the business that makes it so fascinating. I need to be aware of trends in web design, social media, search engine optimization, email marketing, content marketing, online marketing, digital media, and more.
A digital marketing career isn't necessarily the dream job most people aspire to while in school. Regardless of whether you own or work for a startup, a medium-sized company, an NGO or you are simply a person who wants to monetize their experience by sharing it with the right audience, you must understand how to make the most of the digital world. You'll acquire the right skills through extensive practice on a wide range of projects that will allow you to create and execute your own digital marketing campaigns. The gradual and continuous shift towards the digital media landscape as an effective method of marketing, and perhaps eventually the most effective method, from more traditional methods, is affecting virtually every industry.
To illustrate the fact that digital marketing has staying power, consider the amount of money spent on digital advertising in the United States. Digital Marketing Institute notes that 93% of online activity starts with a search engine and ensures the continued effectiveness of SEO as a superior marketing strategy. A digital marketer's customer base is limitless, limited only by who they can reach and perhaps by language. There's plenty of room for people looking to enter the world of digital marketing and related careers.
Literally all you need to be a digital marketer is a laptop and a reliable internet connection, plus technical knowledge.