Starting a new creative business project is easy, and digital sales can generate leads quickly. If you're looking to understand how to get higher conversions from your landing pages, the Unbounce Landing Page Conversion Course is a great free online resource. Digital marketing is an ever-evolving industry, and it's important to stay up-to-date with the latest technologies and platforms. Businesses have the opportunity to take advantage of digital marketing's flexible opportunities for growth, and HubSpot's free email marketing certification course can help you create an effective strategy.
Social media marketers can help promote blog posts through paid and organic posts on the company's accounts. Google Digital Garage offers a comprehensive certification that covers developing your online presence, analyzing performance, and setting business and website objectives. You can earn a certification in Digital Marketing after completing your bachelor's degree, regardless of what you studied before. To truly understand the performance of your digital marketing campaigns, you need to have an in-depth knowledge of analytics.
Google Analytics is the most important analytics platform for digital marketers to track key metrics of their online advertising and search marketing campaigns. Mobile marketing focuses on using various methods to advertise and promote products and services. WordStream's free PPC University provides online learning resources to help you develop your PPC and digital marketing skills. Along with email, social media, and website advertising, there are opportunities such as SMS, MMS, and mobile app marketing.
With experience, you can become a digital marketing manager or lead specialist. Twitter has its own unique marketing strategy that you can learn about through topics such as setting measurable goals, identifying target audiences, auditing accounts, and integrating Twitter with your overall social marketing strategy. To progress as a digital marketer, it's important to have the support of experienced professionals.