What is Digital Marketing and What Skills Do You Need to Succeed in It?

Digital marketing encompasses a wide variety of tactics & technologies used to reach consumers online & establish a brand identity. Learn what skills are needed for success in this field.

Digital marketing is a wide-ranging field that encompasses a variety of marketing tactics and technologies used to reach consumers online. It is a form of online marketing that allows organizations to establish a brand identity and has revolutionized the marketing industry. Digital marketing, also known as online marketing, refers to all marketing efforts that take place on the Internet. Companies leverage digital channels, such as search engines, social media, email, and other websites, to connect with current and potential customers.

This also includes communication via text or multimedia messages. Email marketing is a specialized skill that requires targeting specific lists. Content writing and copywriting may seem like the same digital marketing function, but they have two different jobs. Advanced Search Engine Optimization (SEO) Program is also an important part of digital marketing.

If you want to leverage digital marketing for the growth of your business, your digital agency must cover the following 15 areas: brand management services, corporate kits, product kits, media kits in multimedia formats, Search Engine Optimization (SEO), Social Media Marketing (SMM), Pay-Per-Click (PPC) Advertising, Content Marketing, Email Marketing, Mobile Marketing, Analytics, Copywriting, Color Psychology, Visual Marketing and Mathematics. To be successful in digital marketing you need to have a good knowledge of mathematics, marketing strategy and analytics. You should also be well-versed in Google Analytics and AdWords. You need to develop an understanding of copywriting, color psychology, analytics and visual marketing.

Email marketing is one of the most important skills for online success. If you can learn to master the email marketing process from start to finish you will have customers begging you to work with you. Mobile marketing is another important skill that is often overlooked but highly sought after. There are many similarities between desktop and mobile marketing but there are also enough differences to make this an essential independent skill.

You should be able to talk intelligently about the more complicated aspects of mobile marketing such as SMS and responsive design. Analytics is one of the most important parts of digital marketing. You can learn all the skills mentioned above but without the power of analytics you will always fight with one hand tied behind your back. In the Philippines 89 million out of 110.3 million inhabitants were found to use social media which shows how important it is for brands to have websites geared towards converting visitors into leads and customers.

One of the best ways to get inbound traffic is through search engine optimization (SEO). People have been sending out invitations and requests via email for decades but now there are many tools available to automate the email marketing process. Digital marketers help promote businesses and services in the online space by creating digital media campaigns that focus on several digital channels including email marketing, website, social media platforms and live chats. The best digital marketers have a clear idea of how each digital campaign supports their overall objectives.

In larger companies these tactics have several specialists each of whom focuses on one or two of the brand's digital channels. Knowing at least some of these tools can help increase your value as a digital marketer. The job responsibilities of digital marketers are to help create awareness and interest in the company's products.