The term digital marketing was first used in the 1990s, when the digital age took off with the advent of the Internet and the development of the Web 1.0 platform. This marked a major shift in marketing channels, as measurement practices became increasingly complex. Smartphones further increased the use of social media, providing more opportunities for marketing. Digital marketing is constantly evolving and changing rapidly, so marketers must be agile and adapt their strategies accordingly.
Social media has become an essential tool for brands, as it offers a great way to reach potential customers and measure ROI. Sponsored content is another form of content marketing, where advertisers pay to publish their material in the same format as the medium they are using. Big data has also become an invaluable resource for marketing departments, as it allows them to track customer behavior and preferences. This should not overshadow other marketing efforts, which are essential for setting brand value in the consumer's mind.
In this article, we will discuss the evolution of digital marketing, its future predictions and the lessons to be learned for the future. Video marketing is now a must-have for businesses, while voice search provides a new way to search and promote businesses. SEO improvements have made keyword stuffing and spammy backlinks obsolete, paving the way for real value and good content to become the new marketing style. What does this mean for the future of digital marketing? Our new digital skills report revealed that many marketers are uncertain about their future but believe that digital marketing will be critical to their organization in the next two years. Kotler argued that marketing was an essential part of the economy and proposed that demand for goods and services was influenced not only by price but also by advertising, promotions, direct mail, retailers and distribution channels.
Nowadays, 99% of digital marketers use social media sites such as Facebook, LinkedIn, Instagram, Pinterest and Twitter to market their products and services.
