The term digital marketing was first used in the 1990s. The digital age took off with the advent of the Internet and the development of the Web 1.0 platform. The number of marketing channels continues to increase, as measurement practices increase in complexity. Subsequently, smartphones led to a further increase in the use of social media, something that further increased marketing opportunities.
As digital marketing depends on a technology that is constantly evolving and changing rapidly, the same characteristics should be expected from digital marketing developments and strategies. However, despite the benefits of marketing automation, many companies struggle to adapt it correctly to their daily uses. Undoubtedly, social media has become the latest game changer in marketing over the past decade, something that brands can't afford to overlook. ROI is also a key factor, as agile marketers realize that new business is more important than new material.
Sponsored content refers to a form of content marketing in which advertisers pay to publish their material according to the normal format of the medium, whether it be articles, photos, social media posts, videos, etc. New discoveries in data storage and recording technology meant that big data was an irreplaceable new resource for marketing departments. This, in turn, ignores other marketing efforts, which set brand value in the consumer's mind. Here we will discuss the evolution of digital marketing, the predictions for its future and the lessons to be considered in the future.
Today's businesses recognize that video marketing is not only in demand, but it's also essential across platforms. On the other hand, voice search is now one of the most important marketing trends, providing a new way to search and promote businesses. SEO improvements have made keyword stuffing and spammy backlinks a thing of the past, paving the way for real value and good content to become the new marketing style. But what do these advances mean for the future of marketing? Our new digital skills report revealed that many marketers are unsure of their future and believe that digital marketing will be critical to their organization in the next two years.
Kotler also argued that marketing was an essential part of the economy and proposed that demand for goods and services was influenced not only by price, but also by advertising, promotions, direct mail, retailers and distribution channels. Today, 99% of digital marketers use social media sites such as Facebook, LinkedIn, Instagram, Pinterest and Twitter to market their products and services.