Ryan Deiss began his journey to success in 1999, when he started selling e-books from his bedroom. Fast forward to today and his company, DigitalMarketer, has grown to become a trusted source of digital marketing knowledge for over half a million subscribers and 15,000 paying members. Digital marketing is all about increasing brand awareness, which is the extent to which customers and the general public are familiar with and recognize a particular brand. To achieve this, digital marketers use one or more online (omnichannel) channels and techniques.
If you're just starting out in digital marketing, it's important to note that it can take months or even years to gain a comprehensive understanding of all the different strategies. The best advice is to focus on one area at a time and build up your knowledge gradually. At DigitalMarketer, we've seen the industry evolve over time. Initially, our target market was entrepreneurs and new business owners who wanted to launch an online business.
But as digital marketing became more mainstream, traditional businesses started to realize that they needed to address this issue too. The BrainStation Digital Marketing Professional Guide can help you get started in this field. It covers topics such as content creation, social media marketing, email marketing, and more.