Shorts are a minute long, maximum. Brands that incorporate YouTube shorts in their marketing strategies now will be in a better position to gain the first-mover advantage. Brands that incorporate YouTube Shorts in their marketing strategies now will be in a better position to gain the first-mover advantage. You don’t want just to post random content with your Shorts; it needs to be precise, short, and more importantly, valuable.
Brands that incorporate YouTube Shorts in their marketing strategies now will be in a better position to gain the first-mover advantage. To increase your chances of qualifying, create consistently high-quality and original content to share as a YouTube Short. YouTube appeals to the 15-25-year-old demographic but is also enormously popular among 26-35-year-olds. The user will be aware of your work and will be more likely to watch your content.
Are YouTube Shorts good for marketing?
You can take content from a blog post, live stream, or downloadable report to create a short-and-sweet video. The format can be created by anyone with a smartphone and eliminates hiring a creative agency or video marketing company to create your video content. Much like Instagram Reels and TikTok, Shorts is the place to give your audience short, snappy, and easily digestible content, for example, viral trends or behind-the-scenes looks. Although Shorts is still in its infancy and only time will tell how viable it is as a marketing tool – this feature still deserves your attention, especially if you already have a video strategy on YouTube.
When you’re setting up YouTube Shorts, you can create an entirely separate channel for your Shorts or place the Shorts widget in your main channel.